If AI Can Write It,
It's Already Worthless.
I scroll LinkedIn most mornings, and lately I keep noticing the same thing: almost none of it is worth reading. Not because people got dumber — because the feed has filled with two kinds of posts: reposted news with a one-line reaction, and generic advice an AI could write in four seconds. Thousands a day, all interchangeable. And it struck me: that content isn't low value. It's zero value. It just doesn't know it yet.
Free to make means worth nothing
Here's the plain version. When something can be produced in unlimited quantity at no cost, its price falls to zero. That's not an opinion, it's how supply works. Information an AI can generate, or anyone can repost, is now exactly that — infinite supply, zero marginal cost. So its value is collapsing to zero. The likes just haven't caught up to the price yet.
Think about what that deletes. The whole category of "here's a summary," "here's what happened," "here's a tip" — gone. Not because it's wrong, but because your reader can generate the same thing themselves in the time it takes to stop scrolling. The assistant on their phone already told them. Why would they value it coming from you?
I've said a version of this for years. It used to be simpler: if your content can be Googled, it has no value — the answer was already one search away. Google set that first bar. Now it's AI's turn, and the bar is far higher. The test isn't "can someone look this up" anymore. It's "can a machine generate this from nothing" — and almost everything in the feed fails it.
What still has value
Only the things an AI can't make:
What you actually lived. Your real story, from your seat. I watched a sixty-year-old staff member connect her entire working folder to an AI agent on the first click. I watched a product come back from an image model in a colour we have never sold. No model can generate that — it didn't happen to a model. It happened to me.
A real opinion, with skin in the game. Not "here are both sides." An actual stance you'll defend, earned by making the decision and living with what it cost.
Your own numbers. The data only you have, because you ran the thing. An AI can average the internet; it cannot tell you what your account did last month.
That's the whole list. Experience, judgment, proprietary data. Everything else is now a commodity.
The part people get wrong
I run an AI company. I use AI every single day — to generate images, to format, to move faster. So this is not "AI content bad." The line is not whether AI touched it. The line is what AI is doing.
Using AI to amplify your own thinking — package it, speed it, make it look sharp — is leverage. Using AI as the source of the thinking — "write me a post about X," then hit publish — is slop. The reposters use AI to replace having something to say. Use it to say your thing louder.
Don't fight volume with volume
The tempting mistake is to answer the flood with more of the same — post daily, ride every trend, stay in the feed no matter what. Don't. You cannot out-produce infinite supply, and pumping out generated filler only buries the one thing that's working: your signal. In a feed drowning in commodity, going quieter and deeper is not falling behind. It is the only moat left.
The rule
So mine is simple now. If an AI could have written my post, I don't post it. I write the thing only I can write — what I saw, what I decided, what my numbers say.
Published by IMA AI — July 2026. We use AI across our company every day — to move faster on the things we actually know. That is the difference between leverage and noise.