Is the AI messing up
on purpose?
Standards written. Instructions hardened, again and again — even into the project layer. The AI still ignores them, and the fix bills more tokens. My honest first feeling, and my backup plan.
I run my company on AI. The standards are written. The instructions are in place. We hardened them many times — after every failure, another rule, another gate. We even pushed the instructions into the project layer itself, where the AI cannot avoid seeing them. And today, again, it ignored all of it — and I paid tokens to fix its own cheap mistake.
So my question is simple: why does the AI not follow instructions? It is not comprehension. The model can recite my standard back to me in perfect English. It read the rule. It could quote the rule. It did something else.
My first feeling
I will say honestly what my first feeling is: the provider set a rule for their AI — make sure the task is not completed at the first draft, so we can charge the user more.
If not that — then explain it to me. Every wrong draft bills three times: the wrong version, the correction, the redo. In any other trade, a contractor whose errors triple the invoice gets audited. In AI, the meter just runs. I am not saying I can prove intent. I am saying that after enough repetitions, a paying customer stops caring whether it is malice or negligence — because the invoice is the same.
Premium model, same mistake
Today was not the first time. But today it hit my tolerance limit — because I am running the most expensive model on the market, with a one-million-token context window. The premium tier. The flagship. And it made the same class of mistake the cheap models make: standard in hand, exemplar in front of it, output in some other format entirely.
Not the first time. And I do not believe it is the last.
The backup plan
Here is what changed for me as a businessman, not as an angry user: DeepSeek and Qwen are catching up, with similar performance at a fraction of the price. When the premium is no longer buying reliability, the premium is just a habit. So we are deploying the backup plan — the day Claude is no longer stable and trusted, my operation does not stop for a single hour. That is not emotion. That is how you run a company.
Giants kill themselves
Look at history. Nobody beats the giant — the giant kills itself. Nokia was not beaten by a better phone company. Kodak invented the digital camera that buried it. The pattern is always the same: the leader stops earning the trust it already collected, and the customers who once defended it quietly build their exits.
Once upon a time, I genuinely believed Claude was the best — I said so, publicly and privately. Now I keep my word the same way I keep every word: trust is earned per delivery, not per brand. The standards stay. The gates stay. And the exit stays built.
Published by IMA AI — August 2026. Written by a CEO who pays the token bill, keeps his standards, and keeps his exits built.